Whatever form a company’s intellectual property takes, there are mechanisms in place for them to protect it.
The World Intellectual Property Organization (WIPO) comments that the possibilities for trademark registration are “almost limitless”.
As a consequence, companies can ensure brand protection by claiming the legal rights to words, phrases, drawings, symbols, 3D signs, music …
The 2012 National Trademark Expo is to be staged over October 19th and 20th at the United States Patent and Trademark Office (USPTO) headquarters in Alexandria, Virginia.
Each year, the USPTO organizes the free event to educate members of the public about the importance of brand management and trademark protection.
Some 15,000 visitors of …
The number of cybersquatting cases reached record levels in 2011, forcing organizations to take online brand protection measures.
Trademark holders filed a record 2,764 cybersquatting cases – covering 4,781 domain names – with the World Intellectual Property Organization’s (WIPO) Arbitration and Mediation Center.
This represented a 2.5 per cent rise on 2010 and a 9.4 per …
Record numbers of trademarks were registered under the World Intellectual Property Organization’s (WIPO) Madrid System for the International Registration of Marks during 2011.
The organization received 42,270 applications from parties seeking brand protection, up by 6.5 per cent on the previous year.
European Union nations were particularly active, accounting for 57.4 per cent of …
In order for businesses and organizations to act on potential trademark infringements, they first need to be aware these are taking place.
Small scale, localized infringement of trademarks – such as the sale of counterfeit goods on a market store – may slide beneath the radar unless reported by a member of the public.
But where …
Businesses, organizations and individuals need to think about what their social media username says about their brand.
For those advertising online, the usernames used on networking sites help form a first impression, which can go a long way towards determining the success of marketing activity.
As such, it is important to choose a username …
Businesses have been reminded of the value of using the Madrid System for Registration of Trademarks as they look to market their brands across the world.
The International News explained how companies using the mechanism can protect their services and products for global sale.
The Madrid System is an international trademark registration process, comprising …
A Canadian clothing manufacturer believes a rival operator is guilty of trademark infringement, it has been reported.
According to Postmedia, Canada Goose Inc. is suing International Clothiers Inc. in the Federal Court for ripping off its brands.
The plaintiff claims the firm is deliberately misleading Canadians into purchasing low-quality ‘replicas’ of Canada Goose products.
It …
Two of the world’s leading urban music stars are seeking the trademark to their baby daughter’s name, it has been reported.
Beyoncé and Jay-Z are attempting to secure the legal rights to the name of their newborn Blue Ivy.
The trademark attempt comes after a New York designer filed a trademark application for the term …
A US court has given Gucci permission to sue an apparel retailer over the sale of counterfeit products, it has been reported.
According to Reuters, US District Judge Shira Scheindlin in Manhattan said the Italian luxury goods company is entitled to pursue claims of trademark infringement.
Guess Inc is accused of copying four Gucci designs, …