Posts Tagged ‘paid search’

Aug 2010 30

Tapping your domain names’ hidden value

Are you leveraging the true value of your domain name portfolio?
In a recent analysis, we came across several brand owners who were losing tens of thousands of unique visitors to their Web properties each year because of the simple fact that their domain names didn’t resolve to relevant content.
How much do you stand to lose? …

Jun 2010 08

Paid Search and Branded Domain Names

As brand owners it is important to monitor how your TMs are used in Domain Names & Website content and in conjunction with Paid Search to quickly divert traffic from authentic websites and authorized partners.  The implications caused by Unauthorized 3rd Party websites using Paid Search are …