Domain and Trademark Blog

A brewing company has failed in its bid to secure a trademark for the term ’shandy’.
The Moutere Brewing Co made its application after being frustrated at the decision to grant one of its rivals a trademark for the term ‘radler’, reports the Nelson Mail.
Radler is the traditional German name for shandy – an …

A food logistics firm has announced changes to its domain name.
Americold, which provides temperature-controlled warehousing and logistics to the food industry, has introduced the domain name Americold.com.
The firm said the new name better reflects its company brand and reinforces its prominence as the leading global supplier of warehousing, transportation and logistics solutions.
Carey Falcone, Americold’s chief …

Major corporations are likely to be at the head of the line when the new gTLD name application period begins, observers have noted.
Earlier this month, the Internet Corporation for Assigned Names and Numbers (ICANN) sanctioned the introduction of customized domain name suffixes, which means a whole range of Web address extensions can now be used.
It …

When selecting a domain name, businesses should look for a Web address that is relevant to their business, it has been claimed.
Joe Britton, chief executive officer at consultancy firm Sugar Ventures, said that random names, however memorable, are unlikely to prove beneficial to an organization in the long run.
“While these domain names are catchy and …

Under-fire actor Charlie Sheen has applied to trademark more than 20 catchphrases developed during his recent “media meltdown.”
The film and TV star, who last month was fired from the cast of “Two and a Half Men,” is attempting to register 22 phrases, including “park your nonsense,” “violent torpedo of truth” and “tiger water.”
Sheen has used …

Organizations searching for the ideal domain name may need to pay a premium for rights to their Web address of choice.
Writing for Business Insider, technology commentator Martin Zwilling explained that the vast majority of attractive domain names have already been snapped up.
As a result, organizations will be lucky to get their hands on lucrative online …

Database specialist Oracle may be toying with the idea of selling sun.com — one of the most lucrative domain names on the entire Internet.
The firm acquired the website when it took over Sun Microsystems, but it is now winding up its sun.com offering and the actual Internet real estate could be worth a sum.
One analyst …

Are you leveraging the true value of your domain name portfolio?
In a recent analysis, we came across several brand owners who were losing tens of thousands of unique visitors to their Web properties each year because of the simple fact that their domain names didn’t resolve to relevant content.
How much do you stand to lose? …

CSC’s Brand Advisory Team is comprised of Marketing, Legal, and IT specialists.  In our domain name related strategies, we highlight 4 best practices for Corporate Domain Name Management.  In a two part blog series, my colleague Quinn Taggart and I will apply our recommendations to a global brand like “eBay” (a non CSC domain name …