Author Archive

Sep 2010 02

バラ 玫瑰 장미 роза وارتفع

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Shakespeare, Romeo and Juliet (II, ii, 1-2)
With all the attention that Internationalized Domain Names (IDNs) have garnered over recent months, is a rose by any other name still a rose? And moreover, does it really matter …

Jul 2010 15

It is a capital mistake to theorize before one has data.

This is a quote from Sir Arthur Conan Doyle’s iconic character Sherlock Holmes. It would be so easy for us all to take certain data as reliable, and then begin down the road to theorizing, and then make critical decisions based on that……and then, “oops!!” !! How did that happen!!
How many times in a day …

Jul 2010 02

How many people does it take to…….manage domains??

Whether it’s a Mom-n-Pop pizza shop or a F500 corporation, how many people “does” it take to manage your presence online?
The days where domains were solely an IT function are long since gone. So many times it was the right of passage for the “new guy” to also inherit the domain name portfolio to manage, …

Jun 2010 10

Are Brand Owners Missing The Point?

I keep regular tabs on the WIPO and NAF dispute cases. Admittedly I read the denied cases more than the successes so that I can see how people are compiling and presenting their cases and why they feel the name should be moved to them. A recent spike in “wwwbrand” cases got me thinking back …

May 2010 21

Domain Management Plan – Part 2 (of 2)

CSC’s Brand Advisory Team is comprised of Marketing, Legal, and IT specialists. In our domain name related strategies, we highlight 4 best practices for Corporate Domain Name Management. In Part 1 of this series, the Director of CSC’s Global Brand Advisory Team, Vincent D’Angelo highlighted the options for re-deploying budget by considering releasing domains in …