Your brands aren’t just pretty names. They are valuable assets. Do you know if they are being used by third parties without your knowledge? The earlier you catch infringements the less harm they cause. That’s why it’s important to monitor your brands through an integrated monitoring platform that can help …
Robert Burck, also known as The Naked Cowboy, is suing comedian/stripper Sandy Kane in Federal court for devaluing his brand and icon by calling herself “The Naked Cowgirl”. Sandy Kane has taken up residence in The Naked Cowboy’s territory and is “confusing tourists and destroying his brand.” In case you aren’t familiar with him, the …
You may be familiar with the tagline “Porsche. There is no substitute” from the movie Risky Business with Tom Cruise. Nissan apparently is of the opinion that there is a definite alternative! They recently ran an ad at the Goodwood Festival of Speed in the United Kingdom taking on several of the German car manufacturers. …
This is a quote from Sir Arthur Conan Doyle’s iconic character Sherlock Holmes. It would be so easy for us all to take certain data as reliable, and then begin down the road to theorizing, and then make critical decisions based on that……and then, “oops!!” !! How did that happen!!
How many times in a day …
Having worked in the industry for many years now, I have seen all shapes and sizes of domain portfolios. Whilst understanding the value of your trademark portfolio can be a difficult process, establishing the value of your domain portfolio can be achieved using the expertise and tools your domain service provider can provide. The two fundamental …
Time is a precious commodity. There is never enough of it. At home, it is a balance to keep up with daily exercise, grocery shopping, house cleaning, doctor appointments and keeping fuel in the car. At work, it is a balancing act of figuring out which issue or project is burning hotter than the weather …
Whether it’s a Mom-n-Pop pizza shop or a F500 corporation, how many people “does” it take to manage your presence online?
The days where domains were solely an IT function are long since gone. So many times it was the right of passage for the “new guy” to also inherit the domain name portfolio to manage, …