As brand owners it is important to monitor how your TMs are used in Domain Names & Website content and in conjunction with Paid Search to quickly divert traffic from authentic websites and authorized partners. The implications caused by Unauthorized 3rd Party websites using Paid Search are …
Tags: brand, branded domain names, domain name, paid search, web content
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Posted in: Brands, Domains, Trademarks
I’m a self-confessed car nut. I am the only daughter of a man who lives and breathes automobiles. And I’m also a very curious person by nature! This all coupled with my love of trademarks has led to some interesting research over the years.
You can actually use trademark application filings to do competitive intelligence searching. Did …
Tags: competitive intelligence, trademark watching, watching
Posted by kwieland | Permalink | Email to a friend | No Comments »
Posted in: Brands, Trademarks
One of the main questions put forward by the majority of brand owners is “How can I protect my trademarks within the new gTLD space?” ICANN have just released DAG (Draft Applicant Guidebook) number four. It is encouraging to see that the rights of trademark owners are being given extensive consideration within the new gTLD …
Posted by cdarbyshire | Permalink | Email to a friend | No Comments »
Posted in: Brands, Domains, Trademarks