Archive for June, 2010

Jun 2010 29

Domain Name Updates

Please be aware of the following Domain Name updates that may affect your organization:
.XXX domain extension approved
ICANN has approved the domain extension .XXX, which is designed for the adult entertainment industry. The Registry for .XXX expects to ‘go live’ in early 2011; however they have started to take pre-reservations from companies in the adult industry.
The …

29

Localization is Key for Global Success

When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.  Therefore, blanket domain name coverage of a “Brand String + A Relevant Term in English” is not recommended.  When analyzing the direct navigation patterns of a potential Luxury Goods Consumer in …

Jun 2010 25

Social Media Usernames – The Hot New Frontier

Back in the day, I counseled clients and friends that they needed to make sure to register their domain names prior applying the trademark.  There are unscrupulous characters that monitor trademark filings and then seek to register the corresponding domain names for your new brand – before you get the chance!
People are now flocking to …

Jun 2010 24

ICANN Brussels Midweek Observations

Gretchen Olive, Director of Policy and Industry Affairs, speaks with Gray Chynoweth, General Counsel & VP Business Operations from Dyn Inc. in Brussels for a CircleID Video Blog discussing her perspective on a new WHOIS proposal and observations from the ”Brand Management in a New gTLD World” session on Wednesday.

24

ICANN Brussels Opening Day Recap

Gretchen Olive, Director of Policy and Industry Affairs, gives a podcast update from the first day of the ICANN meetings in Brussels.  She discusses the meetings introduction to hot topics such as new gTLDs, ccTLDs, DNSSEC, vertical integration, and role of government in the future of ICANN.

Jun 2010 23

ICANN’s 38th International Meeting

ICANN’s 38th International Public Meeting is underway in Brussels. One of the largest TLD operators in the world, EURid, is hosting ICANN 38 at the Square Brussels Meeting Centre. CSC will of course be attending and providing the opportunity to participate in a Web Seminar on June 30th, where will share what was learned, provide …

Jun 2010 18

Brand Monitoring Web Seminar Series this July

This July we will host a web seminar series about various aspects of brand monitoring.
We will address why monitoring is an essential part of overall brand protection strategy, and how our solutions may help your company enforce a successful policy.
Presenters include members of our Brand Advisory team, who assist global corporations with …

Jun 2010 10

Are Brand Owners Missing The Point?

I keep regular tabs on the WIPO and NAF dispute cases. Admittedly I read the denied cases more than the successes so that I can see how people are compiling and presenting their cases and why they feel the name should be moved to them. A recent spike in “wwwbrand” cases got me thinking back …

Jun 2010 09

Other ccTLD Updates and Reminders

ccTLD Updates and Reminders
Colombia (.CO)
CSC Clients are reminded of the following deadlines for the 2nd level launch of .CO:

The Global Trademark Sunrise Phase (Sunrise B) will end on June 10, 2010.  All orders for this phase should be submitted to CSC by 2pm …

09

Internationalized Domain Names (IDNs) Update

To enable more global participation on the Web, the Internet Corporation for Assigned Names and Numbers (ICANN) and technical community, along with country-code (ccTLD) and generic Top-Level Domain (gTLD) registries, have spent the last several years completing policy and technical implementation work to allow non-English speaking registrants to obtain domain name registrations in non-Latin …