Archive for May, 2010

May 2010 25

Conference Survival Tips

Blogging live from the International Trademark Association (INTA) Annual Meeting in Boston!
My 2010 INTA experience started off with two left feet…quite literally. I woke up early Monday morning to go for my run on the Boston waterfront only to find that I had brought two LEFT tennis shoes. I was afraid this was going to …

May 2010 21

Domain Management Plan – Part 2 (of 2)

CSC’s Brand Advisory Team is comprised of Marketing, Legal, and IT specialists. In our domain name related strategies, we highlight 4 best practices for Corporate Domain Name Management. In Part 1 of this series, the Director of CSC’s Global Brand Advisory Team, Vincent D’Angelo highlighted the options for re-deploying budget by considering releasing domains in …

May 2010 18

Domain Management Plan – Part 1

CSC’s Brand Advisory Team is comprised of Marketing, Legal, and IT specialists.  In our domain name related strategies, we highlight 4 best practices for Corporate Domain Name Management.  In a two part blog series, my colleague Quinn Taggart and I will apply our recommendations to a global brand like “eBay” (a non CSC domain name …

May 2010 14

The value of IDN ccTLD’s

Additional localised TLD’s have now being published at the root ( Egypt: مصر, Saudi Arabia: السعودية and United Arab Emirates: امارات) with .РФ (.RF – Russian Federation) domains already available. It is important for trademark holders to work with their domain services provider, to understand what do I currently own (domains/localised trademarks) and which TLD’s …

May 2010 13

Tips to Protect Your Trademarks!

Trademarks are everywhere.  Look at your watch, phone, shoes, computer – all of these have a trademark associated with them.  A trademark identifies and distinguishes a specific product or service from others in the marketplace.  And did you know that many different things can BE trademarked – logos, package shapes, smells, colors, and even sounds?
So …

May 2010 11

CSC ranked #1 by World Trademark Review

CSC has just been independently ranked by World Trademark Review as the #1 for domain names in terms of quality of service and value for money. Having worked in the industry for almost 10 years, this is a tremendous achievement. Please contact your Account Manager, or CSC directly for a copy.  CSCGlobal contact information.